Text Box: Services Offered

Text Box: G&A provides a comprehensive array of services:   Government Relations When an organization has the need to hire a public affairs firm, it needs a firm that truly understands the complex public policy environment and has a comprehensive and experienced grasp of projects, with the ability to guide them through governments at all levels.  An integrated public affairs program is essential, a program that includes strategies for related areas such as media and marketing that, if implemented in coordination with the public affairs campaign, will ensure success.  G&A has the expertise and the proven track record in developing groundbreaking, creative and highly successful public affairs programs for our clients.   We provide our clients with access to the right people in government and politics who can make the difference between winning and losing in the public policy environment and then we work with those key decision-makers at the policy level to help our clients meet their objectives.   G&A represents public and private sector clients who have policy needs in city, county, regional or state government.  We understand the state, county and local legislative, policy and political process from the highest level of elected officials to the staff level where the job actually gets done, as well as the regional quasi-government agencies so critical to furthering public policy goals.  We provide our clients with strategic and implementation services in all areas of government relations, including:   Þ Advocacy and lobbying Þ Identification of decision-makers Þ Relationship building Þ Influencing policy and decisions Þ Government contract procurement   Communications and Media Relations We create strategic communications programs for our clients, positioning them favorably with the media.  We coordinate local, regional and statewide campaigns that truly impact public opinion and help our clients meet their outreach, marketing, fundraising and community relations goals.  We gain coverage for our clients who want it, and keep our clients out of the media who don’t.   Our team is made up of a unique blend of staff that includes former journalists, spokespersons for governors and elected officials, and seasoned media staff from governmental, political and private organizations.  We develop pro-active and defensive media outreach, community relations programs and communication services for those inevitable fires that break out along the way.   We provide services such as: Þ Strategic plan development Þ Media/press kit development Þ Speech preparation Þ Press release development Þ Story pitching Þ Talking points, fact sheets, Q&A’s Þ Editorial board identification, pitching, preparation Þ Media list development Þ Forums, workshops, roundtable discussions Þ Special event planning and implementation – press events and community events Þ Opinion leader e-mail/fax updates Þ Media training for spokespeople Þ Media briefings and tours Þ Letters to the editor programs Þ Deskside briefings for journalists   Public outreach, education and awareness campaigns G&A develops outreach campaigns to build awareness, change attitudes or behavior and generate public support for a project or issue.  We create persuasive public outreach programs that effectively build community support around issues, campaigns or projects.   Whether the goal is to convince, educate or change behavior, outreach and education campaigns are an effective way to move the needle of public opinion or behavior in a particular direction.  Whatever the public outreach goal, G&A can provide strategic counsel in the initial development of the plan, as well as management and implementation of the ongoing program.   Coalition building We create and lead coalitions.  We help clients build and sustain broad-based coalitions of organizations and individuals with similar policy objectives, coordinating coalition members’ advocacy and outreach activities for maximum impact on public policy decision-makers.   Strategic alliance development G&A helps our clients strengthen their public support base by building creative strategic alliances with organizations whose goals compliment those of our clients and with whom a partnership enables both to further their public policy or marketing goals.   Issues management and monitoring We help clients explain complex and controversial issues to their constituencies and monitor the decisions that can affect them.  We serve as our clients “eyes and ears”, keeping our clients updated on evolving issues, and providing analysis of media coverage and relevant legislative and regulatory developments.   Crisis management An organization that is not prepared to deal with potentially harmful public policy issues on the horizon is an organization that may be set up for failure.  We work with clients to plan for the eventual public affairs crises and to handle them when they happen.   Marketing development We create strategic marketing programs for issues and ideas in the public policy arena, ensuring our clients are positioned in the marketplace, their objectives achieved and the bottom line is enhanced.